Glimpse of the Month
MUSEUM, ARCHIVE AND BRAND: THE CASE OF FERRAGAMO
by Stefania Ricci
The archive is the space where these dialogues can happen, an environment in constant ferment and expansion; where the identity of the company is materialized; where the memory of the enterprise becomes tangible. In the archive, it is possible to retrace the economic spirit and culture of making, producing, selling, and even pleasing customers. It is here that we can discover the techniques of problem-solving developed by designers and the pursuit of consumer demand.
The archive represents an important part of the culture of every country and constitutes an indispensable contribution to the progress of the arts and civilization. The example of the Ferragamo Archive represents a virtuous model of synthesis of artisan wisdom, osmotic assumption of ancient beauty, imagination, taste, experimentation, business risk; all these elements are at the core of what we call today ‘Made in Italy’ in fashion, design and furniture.